Our Story
At the heart of our company are two long-time friends whose lives couldn’t have been more different—yet, in a peculiar and beautiful way, that’s exactly what brought us together.
One of us is a dreamer, the lover of quiet moments spent breathing in the ocean air and the serenity of the natural world. With a passion for the beauty of juxtaposing nature’s simplicity with the complexity of the world. The other is a doer—energetic, always making moves, and a hands-on enthusiast who thrives in busy spaces, constantly creating and building. Yet, when it came to life, we both shared an unshakable bond: an admiration for the mix of the raw, unrefined power of nature with its’ incredible ability to nurture, heal, and delight our senses.
As a childhood friendship grew, it was during impromptu nature trips, when one of us inspired the other how to enjoy what nature has to offer, while the other showed them how to bring out its’ potential. Over the years, that initial connection blossomed into a deeper appreciation for nature’s hidden treasures, the purified mixture of flavors and fragrances; that so often go unnoticed in the hustle of daily life.
We suddenly realized something—nature was our language, our shared inspiration. We saw in the world’s natural flavors a story waiting to be told. What if we could highlight these flavors, these experiences, and share them on a consistent basis with the world? Not long after, during a chat while imbibing in the stillness of snowcapped peaks, we decided to build a company together doing just that.
We got to work! Combining our unique skills, one of us focused on the craft of emphasizing pure flavors, while the other worked to build the perfect vessel that could bring our inspirations to life. Together, we founded RITE INNOVATIONS— with respect for the planet’s purest botanicals and the rich experience they offer.
Our company is a tribute to the beauty of mixing contrasts—the introvert with the extrovert, the candid with the complex, the calm with the excited. From fresh tea leaves to dried lavender blooms, from the most refined cannabis flower to the simplest pine terpene, we have thoughtfully crafted a system which honors these flavors and the experiences they share. Our mission is to help others connect with nature, one flavorful herb at a time, and to remind everyone that sometimes, the simplest things in life—like taking time to enjoy a pure herbal moment—hold the most profound beauty.
